Honda Malaysia
Sdn. Bhd recorded an all-time high sales of 94,902 units for
the year 2015, blazing the way for the Company to emerge as the No. 1 in Non-National
Brand in terms of sales unit for the first time in its history.
The overall sales
for 2015 increased by 22% compared to the 77,485 units recorded in year 2014. The
City, Honda Malaysia’s best-selling model, contributed the highest percentage
with 40% of the overall sales recorded. This was followed by the
well-received
HR-V and the versatile Jazz with 21% and 18% contribution to the total sales
respectively. The City, Jazz, HR-V and CR-V also maintained their lead in their
respective segments in 2015.
Commenting on the
good news, Honda Malaysia
Managing Director and Chief Executive Officer, Mr. Yoichiro Ueno said, “The
year 2015 turned out to be an outstanding and memorable year for Honda
Malaysia. We started off the year with a challenging sales target of 85,000
units. We ended the year surpassing our target by 12% despite the tough and
highly competitive market situation in 2015. In the month of December, Honda
Malaysia also recorded the highest monthly sales in history with 10,741 units
of vehicles sold.”
Mr. Ueno also shared
that in 2014, Honda Malaysia achieved No. 1 in the Non-National Passenger Car Segment
and pushed forward to achieve overall No. 1 in the Non-National
Segment in 2015. This major improvement was made possible by the Challenging
Spirit ingrained in every individual who contributed towards this achievement.
“On behalf of Honda Malaysia, I would like to extend
our sincere gratitude and appreciation to all Honda Malaysia customers for their
trust and belief in our brand and for choosing Honda as their vehicle of
choice. This record-breaking achievement would not have been possible without
our valued customers. I would also like to thank the Malaysian government and
business partners for their continuous support towards our endeavors here in
Malaysia,” added Mr. Ueno.
With this
inspiring beginning to 2016, Honda Malaysia is committed to continue
introducing exciting products to the Malaysian market and offer the best
services to all valued customers throughout the established 87 dealerships
nationwide.
