Saturday, October 21, 2017

HONDA MALAYSIA TO WELCOME NEW MANAGING DIRECTOR AND CHIEF EXECUTIVE OFFICER, MR. TOICHI ISHIYAMA


Honda Malaysia Sdn. Bhd. today announced that Mr. Toichi Ishiyama will be succeeding Mr. Katsuto Hayashi as its Managing Director and Chief Executive Officer.

Mr. Ishiyama will officially assume office in Malaysia on 1 November 2017. He is currently the President and Chief Executive Officer of Honda Atlas Cars (Pakistan) Limited. The career of Mr. Ishiyama, 48, spans 25 years in Honda in various roles in Japan, USA, Thailand, China and Pakistan. During his assignments in Thailand and China, Mr. Ishiyama delved deep into understanding local markets in relation to automobile. With more than 20 years of experience in researching markets and product planning, Mr. Ishiyama’s forte is an advantage towards ensuring that Honda Malaysia continues its strong momentum as the No.1 Non-National Vehicle Brand and No.2 in overall Total Industry Volume (TIV).

Mr. Ishiyama has indicated that he will continue to focus on total excellence in products and customer experience to emphasise the Joy of Buying for Malaysians. He believes the strategy put in place by Mr. Hayashi will see Honda Malaysia through to another achievement year, reaching the target of 100,000 units in sales for this year.

During his tenure in Malaysia, Mr. Hayashi successfully strengthened Honda Malaysia’s position as the No.1 in Non-National segment and No.2 in overall TIV and in the process, also attained No.1 position in terms of market share among Honda automobile operations worldwide in some of those months. The company achieved the highest local market share in history in March 2017, at 20.5%. Honda Malaysia recorded 100,000 sales units in the fiscal year of April 2016 to March 2017 as well celebrated its historical 600,000th production unit under Mr. Hayashi’s watch.

Preparing Honda Malaysia for the next growth phase, Mr. Hayashi strategically switched focus to offer more Advanced Technology to customers. Under the theme of Next Generation Advanced Technology, turbocharged engine was introduced last year. Mr. Hayashi was praised greatly for the success of the Civic with turbocharged engine variant as an option for Malaysians. Civic was the pioneer mass production Japanese model in Malaysia to be fitted with turbocharged engine to suit local demand.

This focus was further expanded with the launch of Sport Hybrid i-DCD variants, making Malaysia the only country outside of Japan to introduce the highly accepted environmental friendly powertrain that does not compromise the fun-to-drive element of the car. To date, Honda Malaysia is the leader of hybrid segment in Malaysia. Honda Malaysia also introduced the All-New CR-V with Honda SENSING to offer a new level of advanced safety. Meanwhile, the soon-to-be launched All-New Civic Type R 2.0L VTEC Turbocharged, which has been recorded as the fastest front-wheel drive production car, is set to exhilarate customers who demand the thrill and fun of the throttle in their drive. In total, Mr. Hayashi steered Honda Malaysia’s launch of five new models and expansion by four new dealers to a total of 90 Honda dealers nationwide.

Mr. Hayashi who led Honda Malaysia for one and a half years, will be taking on a new role as the General Manager, Overseas Operation Division (Americas), Regional Operation (North America) in Honda Motor Co., Ltd. in Japan.


Sunday, October 1, 2017

HONDA’S WORLD’S FASTEST FRONT-WHEEL-DRIVE (FWD) PRODUCTION CAR TO ARRIVE ON MALAYSIAN SHORES


Sepang, 29 September 2017 – Honda Malaysia today announced that the All-New Civic Type R will be the most powerful Honda model ever to be introduced in the Honda Malaysia model line-up. Record-breaking All-New Civic Type R has claimed the title of world’s fastest front-wheel-drive (FWD) production car with a new benchmark lap time record of 7 minutes 43.80 seconds at the Nurburgring Circuit in Germany early April this year.

The Type R is Honda’s iconic racing and sports model whose name and reputation is almost cult-like. Making history for the past 25 years since its first introduction in 1992, the characteristic and development concept of the Type R has always been light-weight, dynamic performance and mechanically simple. The 2017 All-New Civic Type R adopts the same concept optimizing advance technology to current era, enabling the All-New Civic Type R to set a new record for a front-wheel-drive (FWD) production car.

The most significant improvement of this All-New Civic Type R is enhanced aerodynamics that gives greater performance and excellent stability, allowing this Type R model to achieve much quicker lap time compared to previous-generation (European market) Type R. It delivers the best package in its class, providing powerful performance both on the road and on race track, yet highly adaptable to our daily driving demands.

The hot hatch Honda has a body that defines racing perfection. With a low and wide stance, the air curtain at the front bumper, side sill flick up and wing cross section of the rear wing gives excellent high speed dynamic performance. It was developed with the most ambitious design of Civic Hatchback platform with high rigidity body frame and an increase of 38% in torsional stiffness compared to previous generation (European market) Type R. The All-New Civic Type R is an ultimate representation of the racing spirit of Honda that is embodied in Honda’s DNA.

The All-New Civic Type R is equipped with 2.0-liter VTEC Turbocharged engine that offers high output and higher performance. Providing 310PS and maximum torque of 400NM, the All-New Civic Type R provides powerful performance and unmatchable driving experience. The high performance engine is mated with 6-Speed Manual Transmission that delivers exhilarating fun and engaging driver experience. Honda Research & Development (R&D) has developed the manual transmission, enabling precise shift for the drivers.

The All-New Civic Type R comes with 3-Way Driving Modes (COMFORT, SPORT and +R) which allow drivers to set their preferred driving mode to experience different dynamic performance in different driving environment, be it on the road or on track. The 3-Way Driving Modes control the Adaptive Damper System (ADS), Drive-by-Wire throttle (DBW), Electronic Power Steering (EPS), Vehicle Stability Assist (VSA), traction and brake system. Each driving mode provides a balance of the ride and handling for different experiences when the driver switches mode. Furthermore, all 3-Modes are adaptive and suitable for daily driving, yet ever ready to go on the track.

Honda R&D also developed a 3-Way Exhaust System to provide sports feel with an acceleration sound to fulfill the driver's aspiration. At low to medium speed, it produces a powerful exhaust sound, while at high rotation range it reduces unpleasant muffled sounds and creates a refined experience for the drivers.

With the improvement of cornering performance in mind, the All-New Civic Type R’s 20 inch Aluminum Alloy Wheels was designed for aggressive and high speed performance. Despite the powerful performance of the All-New Civic Type R, it comes with highly responsive and durable braking system. It is well-fitted with high performance BREMBO brakes to achieve superior braking performance. A cooling duct at the front bumper opening introduces fresh air, enabling efficient air cooling and greatly improving braking performance at high speed.

The All-New Civic Type R model for Malaysian market is manufactured at Honda’s Swindon, United Kingdom plant with the engine being produced in Anna, Ohio (Honda of America Manufacturing Inc).

In celebrating the excitement of being the ‘Champion of Champions’, the All-New Civic Type R together with Jazz Hybrid Mugen, Civic 1.5L Turbocharged and All-New CR-V will be previewed at Honda Innovation. Evolution. Booth, at the 2017 Formula One Petronas Grand Prix in Sepang International Circuit Mall Area from 29th September 2017 to 1st October 2017  (Formula 1 Malaysia Race Weekend).

Malaysians can place a booking for the All-New Civic Type R from 1st October 2017 onwards at 21 selected Honda Sport Dealers (please refer to the table below for full listing). Sport Dealers are Honda’s appointed authorized dealers that carry the All-New Civic Type R in Malaysia. For more information on the All-New Civic Type R, please call Honda’s Toll Free number at 1-800-88-2020 or log on to www.honda.com.my

List of Honda Sport Dealers         
*Customers can place their booking for All-New Civic Type R at the listed dealership below.


No
Region
Honda Sport Dealers
1
Central
Autoworld Asia Sdn Bhd
2
Central
Botanic Auto Mall Sdn Bhd
3
Central
Global Amity Sdn Bhd (Bangi)
4
Central
Kah Motor Co Sdn Bhd - Selayang
5
Central
Sri Utama Auto Sdn Bhd
6
Central
USJ Car Express Sdn Bhd
7
Central
MH Prestige Auto Sdn Bhd
8
Central
Peringgit Sri Motor Sdn Bhd
9
Central
Tenaga Setia Resources Sdn Bhd
10
Central
The Millenium Auto Carriage
11
East Coast
Chuan Thye Motor Sdn Bhd
12
East Coast
Syarikat Tan Eng Ann Sd Bhd
13
East Malaysia
Syarikat Labuan Automobile Sdn Bhd
14
Northern
Ban Hoe Seng (Auto) Sdn Bhd
15
Northern
Formula Venture Sdn Bhd
16
Northern
Kah Motor Co Sdn Bhd - Sg Pinang
17
Northern
Lee Motor SP (Car Div) Sdn Bhd
18
Northern
Yooi Cars Sdn Bhd
19
Southern
Ban Lee Heng Motor Sdn Bhd (Seremban)
20
Southern
Syarikat Motor GS Tay Sdn Bhd
21
Southern
Yong Ming Motor Sdn Bhd