Monday, December 12, 2011

The future of Acura

While I wasn't at the Tokyo Motor Show, 'chief' Jeff Palmer was there and was part of the contingent who participated in the roundtable discussion with Honda CEO Ito-san, as well as the special preview of future Honda car directions, including test-driving the 'future Accord'. Coverage of these events are now 'the' hot news around automotive publications around the world. Yet when I was chatting with Jeff on the weekend of the TMS, I was surprised to learn that he had already flew back to the U.S. It was for a special event in Las Vegas he told me and today, Jeff published a special article about that event. 

Basically we (TOV) had been part of the very select, exclusive group of media journalists who were invited by Acura (U.S.A.) to a special 'Strategic Briefing' session by Acura where we learned a lot about the future plans of Acura for the U.S. market. While the session was specifically for Acura and the U.S., some of the models revealed in that session are highly likely to make it to the rest of the world as well, either as (newly launched) Acura models or Honda models. 

So if you want to peep into what Honda has for you in the future, read our special article at the link

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