BOSS Article Part 5

Part 5 of the BOSS article on Honda's current state is after the jump. The TOV forum thread for this part is at TOV forum Part 5 thread.  In this part, the author diverted and took a look at Honda's motorcycle business.

New Honda Corporate TV Advertisement

Honda has released a new TV advertisement with what seems to be a corporate message. The advert features many vehicles (cars, bikes, even a lorry/truck) which seems to be selected on the basis that they represent the product with which Honda ventured to a new area. The advertisement is also narrated with a japanese poem. TOV regulars DanielGr, CR-V9 and Chocs did a translation of that poem and DanielGR has recreated the advert with subtitles/captions and put it into youtube. This video has been released in TOV for a few days and now I am featuring it on 'Honda Fan' so that more Honda fans are able to enjoy the video and able to understand its message. For discussions on this video, visit both our TOV forum thread and TOV news article.

To view the video/advert with our TOV subtitles/captions, click on 'CC' at the right hand bottom of the screen.

BOSS Article Part Four

Following after the jump is part four of the seven part BOSS article on Honda and its current problem. The link to the TOV forum discussion thread is BOSS article Part 4 TOV thread

BOSS Article Part Three

Here's the 3rd segment of the article about Honda in the Japanese Business Journal "BOSS". The TOV forum thread for discussions related to this part is at TOV Boss thread Part 3.

Result of case action regarding IMA battery of HCH

Below is an extract of an email sent to me by the PR agency for Honda. This is in relation to the email that you may have received regarding a claim about the fault IMA battery of the Honda Civic Hybrid. 

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Dear Members of the Media,

Good afternoon. 

Recently in the past few months, there has been an email circulating to you all by Ms. Latifah Emir regarding our Civic Hybrid which she purchased. In the email, she made some false accusations about our products (IMA battery) being faulty and also about Honda Malaysia. Due to the sensitivity of the case as it was under Judicial Review, we restrained to make comments or give any statements regarding that matter. 

On the 28^th of March 2012, the Kuala Lumpur High Court through Judicial Review R2-25-249-09/2011, in favor of Honda Malaysia Sdn Bhd & our Authorized Dealer Kah Motor Co Sdn Bhd, quashed the decision of the Consumer Tribunal after finding that the claim made by Ms. Latifah Emir was unsustainable. This put an end to the allegation by Ms. Latifah that the Honda Civic Hybrid’s IMA battery was a faulty product. The High Court acknowledged that Honda’s IMA battery is not a defective product as claimed by Ms. Latifah Emir.

The legal pursuit has ended in favor of Honda by proving that it had not misinformed its customers or the general public at any point in time about its Hybrid technology products. 

We sincerely hope that this statement clarifies any doubts of Honda’s Hybrid Technology that was created by Ms. Latifah Emir over these past few months. 

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BOSS Article, Part Two

Part two of the BOSS article about the current state of Honda appears after the jump. In total there will be 7 parts. The TOV forum thread related to this part is at TOV Forum BOSS thread Part 2.

Recently, the Japanese Business Journal 'BOSS' published a very long article discussing about some of the problems it sees as Honda is currently facing. While the article features the viewpoint of one specific magazine only, its uniqueness is that it features numerous quotes from what seems to be Honda insiders. A TOV member published the articles in parts on our TOV forums and I thought I will share it more widely by featuring it on 'TOVA Honda Fan'. Due to the length of the article, it was broken up into several parts by the original TOV member. This is part one.

This series of article parts has elicited a lot of discussions within the TOV forum board. The link to the thread which contains the article part in this post, plus the resultant discussion is at  TOV forums

Read the article part after the jump.

Artist Impression of 3G Fit/Jazz

Autointrends, an automobile website from Europe has put up a scan of the japanese car-scoop magazine 'Mag-X' artist rendering of the next, 3rd generation Honda Fit/Jazz. They also claims that this next gen Fit/Jazz will debut in Japan on June of next year (2013). The picture above was taken from the intrends.com website.

Latest Honda dealer Tiong Nam Motor

Honda Malaysia's newest dealer, Tiong Nam Motors opened their doors for business yesterday. They are located at a prime commercial location in Setia Alam, Shah Alam. This is Honda's 60th dealer in Malaysia with an investment of RM7.3 million by Tiong Nam.