Thursday, April 7, 2011

Overview of Honda Exhibition at Auto Shanghai 2011

The Shanghai Auto Show will be running this month, from 19th-20th for the media and 21st-28th for the public. Showcase for Honda in this show will be the Fit EV, an electric only vehicle. However the bigger news in this show would be the announcement by Honda about their plan to launch the Acura brand in China. AFAIK, this would be the first time the Acura brand makes an appearance outside of the U.S. Three models will be launched, RL, TL and MDX. Read the whole press release after the jump.

TOKYO, Japan, April 7, 2011 - Honda Motor Co., Ltd. announced it will present an exhibit at Auto Shanghai 2011, which will be open to the press April 19-20 and to the general public April 21-28. The Honda display will feature hybrid vehicles, a battery electric concept vehicle, and other automobiles and electromotive technologies with the power to help reduce CO2 emissions.

Themed "Mobility for the Earth," the Honda exhibit will envision the low-carbon society of the future with a range of advanced environmental technologies. The first Integrated Motor Assist (IMA) hybrid system featuring a lithium-ion battery will make its world premiere, while the Fit EV Concept battery electric vehicle and Honda's next-generation plug-in hybrid platform will further demonstrate the depth of Honda's approach to environmentally responsible mobility. Honda will also display its two dedicated hybrid vehicles, the Insight and the CR-Z, which it plans to launch in China in 2012, as well as a selection of other production vehicles.

On the April 19 press day, Honda will hold press conferences at the Honda display at 9:00 a.m. and at the Acura display at 9:30 a.m. local time.

Overview of Honda and Acura displays
- Integrated Motor Assist (IMA) hybrid system featuring a lithium-ion battery (world premiere)
- Fit EV Concept battery electric vehicle (China premiere)
- Next-generation plug-in hybrid platform (China premiere)
- Fit Hybrid, Insight hybrid vehicle, CR-Z sport hybrid coupe
- Li Nian S1 compact sedan
- Other Honda production vehicles
- Models planned for launch in China

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