Tuesday, April 29, 2014

Official - Cancellation of plan to market the Brio in Malaysia

Honda Malaysia officially confirmed the cancellation of plans to market the Honda Brio K-car in Malaysia. This was made in a response to a question about this matter made by me during the press conference of the 4G Honda City launch. 

There was no direct reason given for the cancellation but rather a reference was made to the fact that Malaysian national car makers Perodua and Proton both have offerings in this sector. 

Further explanations also highlighted the potential for large sales figures of 100,000 or more units if the Brio is to be sold in Malaysia and while this should logically be good news for Honda Malaysia's ambitious 70,000+ quota for this year, a concern was also voiced about Honda's current (in)ability to provide satisfactory after sales support for such a large number.

So for Honda fans looking forward to this car in Malaysia will unfortunately be disappointed. No comments were made if this cancellation is for good or whether Honda will re-look into this matter again in the future.


Anonymous said...

how about honda vezel ? any plans to bring in to malaysia ?

TOVA said...

I have been given many hints that there will be a 'new model' introduced this year and while not directly acknowledged, the indication is that it will be an SUV. So personally I believe HMSB is planning to launch the Vezel here soon.

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